Authors of fiction, on the other hand, need most to focus on the being of writing. Platform is irrelevant:
“J.K. Rowling didn’t have a blog when she wrote Harry Potter. Does she have a platform? Stephen King doesn’t have a Twitter account. Does he have a platform? Agatha Christie, the bestselling novelist of all time, wasn’t alive when Facebook was invented. Did she have a platform?” –Joe Bunting, “What Fiction Authors Really Need to Know About Their Platform”
Every morning, agents and editors wake up, get down on their knees, and pray, “God, please let me find a great manuscript I can sell on my desk today.”
Their livelihoods depend on good story, so our job as writers is to know good story and to create one.
To wit: screw platform; write hard.*
*And then send me your MS to edit.